While sorting through my list of emails a few days ago
First, I had interacted with the author previously. And, second, because of the title.
After skimming through the email, I ventured elsewhere for a few moments only to find myself returning to same location for a second round of investigation. At which time I:
1. Took a more careful read of the email.
2. Thought about what I read a bit more.
3. Clicked on the link in email.
4. And followed that link with the suggested action (which was signing up as an affiliate).
Why Did I Decide To Click A Link?
During my next round of reflection, I asked myself from an internet marketing point of view: “Why did I do what I just did?”
And here were my answers:
1. Because I the email impressed me as sincere.
2. The brevity helped. It was not one of those “read 16 tons of pages and what do you get?” emails.
3. It was far from hype. You understand what I mean. It was not: “Should you fail to take this next step of action, count yourself among the countless others who in doing so later found themselves screaming ‘I repent’ only to discover that their desperate cries lie unheard at the feet of this god-of-all-internet-gurus.”
4. It contained a personal story/testimony of how the resource hand proven helpful to their network marketing business.
In Terms Of online business Attraction Marketing Excellence, What Did I Learn About Action Producing Emails?
In essence, the process proved to be a good review for me. And while certainly not life changing from an online business email marketing perspective, my self review proved to be beneficial because it reinforced the basics for me.
Much like an athlete keeps returning to the fundamentals of the game, my observations brought me back to several email marketing fundamentals.
1. The power of Brevity.
2. The power of being Personable.
3. The simple power of reflecting Sincerity.
4. The power of Sharing — especially what’s helpful.
5. The power of Stories and Testimonies.
6. The power of Suggested Actions to take.
Simple Take Action Questions For Your Consideration
Are my emails brief enough to comprehend and motivating enough to carry the reader to each next point?
When I write, would someone describe my communication as being personable?
In reading over a recent email I created (or drafted to create), does my sincerity clearly show?
Do I make it a habit to share about what helps myself or others: or is it simply “just to make the sale?”
What about testimonies or stories? In creating my email campaigns, do I make proper use of stories and testimonies?
Am I careful to call the reader to some type of action?
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© Lee Wise All rights reserved. You may freely distribute this article. The copyright and this resource box must be included.
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