If you are developping your Network Marketing business efficiently you must be using Attraction Marketing to have people (read leads) coming to you instead you of chasing them down to pitch your business opportunity. If you are not, you must have a look at this, but it is not the point this post today.

If you are using attraction marketing you must have a lead generation system and a lead capture page in place to be able ot capture your lead information so you can contact them. Most of those systems also include an affiliate program. This is called a funded proposal which means that for every person that you sponsor in this system, you will get a commission, even though they do not join your primary business. Powerful stuff.

However, if you have been following or even tested these systems as I have, you must have found that many of these systems help you capture the leads by you promoting the system itself but in the back, there are nothing or very little explanations on how to actually link it to your primary MLM business, grow you team and retain your associates, you know what we are trying to do!

So it got me thinking, are those systems just there for you to promote the system and make some affiliate commissions or is there really a way to actually grow your MLM business using those systems?

Well, I talked to many marketers and I have to say that a lot of them are stuck in only promoting the system. Don’t get me wrong, having multiple income streams are essential but in my opinion your primary goal must be to grow your business! Wouldn’t you agree?

Funded Proposal or Traditional Network Marketing?

My take is that the debate shouldn’t be about having a funded proposal or not. To grow your business, you must generate leads and convert those leads into either customers and eventually associates. A funded proposal is exceptionally performant in doing the leads capture part and it is the lifeblood of your business.

However, to have people following you in your primary network marketing business, and sticking with you, you personally must always progress and improve, you need a way to explain all aspects of marketing, personal development and do overall training with your associates.

I have tried different attraction marketing systems which were more about showing you what attraction marketing is (which you must absolutely know!) than how to tie it up to my primary business. You do not want to get caught up in only promoting the system. Of course you must have an automated system to take care of your business. You don’t want to work 15 hours a day on this. What about the freedom you are looking for.

What you want is a system that will provide leads to you. Then 2 things can happen :

- The lead already has a primary business and want to keep it but need advice on generating more leads. No worries, no pressure. Because this person is in your system, you must still help them, because you are in the same boat. However, you’ll get a commission (from the system) for doing so or charge a small training fee if the person wants a more personal training.

- The lead has a business but is not successful and want to change or the lead doesn’t have a business but want to start one (your system must be set up so that it attracts both ype of people). You’ll are still using the system to grow your business but will work more closely with this person to help her set up her own automated system and generate leads the same way you are doing (and you’ll get a commission from the system), but not only that. You will help the person get her “offline business” going: How about tax advantages? Local leads generation techniques? Local trainings? Personnal Development training? etc. There are so much more than only one stream of income (or leads generation) and a business has so many different aspects to learn about.

I know that the best marketers know how to talk to people, what to say, how to help them with their personnal development. This is attraction marketing too! Because you want to continually sponsor people but you also want to retain them to create true residual income.

I am 100% sure that we (as marketers) need to know about selling products, creating an offline presence and build charisma. If you want to learn more about selling, check out Michael Oliver’s courses, starting with his his book Natural Selling, a must have! After all, YOU are the brand, so you have to become better every day or people will forget about you and your team will start shrinking.

So online attraction marketing with a lead capture system, YES! But also an separate training and retention system to create a strong team of leaders in your primary business!

To Your Success,

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 PPS: Want more leads for your MLM business? Check out this FREE training below.

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